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Post by Hobhead on Jun 10, 2021 16:04:05 GMT
But equally theres many far better basic lagers than Carling. I mean even Coors would be preferable, and that is on offer in the suites and comes on draught. It's what brings the money in. They wouldn't go with Carling if it wasn't the best offer about. Like I said most football fans couldn't care less, there's always North Parade for those who want a pint of farmer Giles piss for £7.50. It’s not just about what you can get for the cheapest deal, it’s about hitting that sweet spot between cost and demand. I’m not a lager drinker but I’ve never heard people who are complain about any beer more than Carling. If they want to tempt people to spend money at VP rather than the pubs around the ground then Carling won’t cut it.
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Post by hobbes on Jun 10, 2021 16:52:21 GMT
I don't know why I'm moaning tbh, I rarely drink at the ground anyway. Its just very meh.
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Post by Neshead on Jun 10, 2021 17:22:29 GMT
It's what brings the money in. They wouldn't go with Carling if it wasn't the best offer about. Like I said most football fans couldn't care less, there's always North Parade for those who want a pint of farmer Giles piss for £7.50. It’s not just about what you can get for the cheapest deal, it’s about hitting that sweet spot between cost and demand. I’m not a lager drinker but I’ve never heard people who are complain about any beer more than Carling. If they want to tempt people to spend money at VP rather than the pubs around the ground then Carling won’t cut it. Only one thing matters and that's what the end figures are. If that is with a selection of beers/food then the club I expect will do that. Make no bones about it the club have gone with Carling because they believe that's what will deliver the best profit. And when it's only around 23 days a year to hit that profit then they go with what they can make the most money on per unit. And as I keep saying the majority of Bradford City fans aren't too bothered what the lager/beer is as long as it gets then pissed enough to forget about the shite football.
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Post by mikehunt on Jun 10, 2021 17:22:44 GMT
It's what brings the money in. They wouldn't go with Carling if it wasn't the best offer about. Like I said most football fans couldn't care less, there's always North Parade for those who want a pint of farmer Giles piss for £7.50. It’s not just about what you can get for the cheapest deal, it’s about hitting that sweet spot between cost and demand. I’m not a lager drinker but I’ve never heard people who are complain about any beer more than Carling. If they want to tempt people to spend money at VP rather than the pubs around the ground then Carling won’t cut it. Be honest, whatever lager is on, once you’re in the ground if you want a pint you’re drinking it. If it’s cold, isn’t flat and doesn’t cost too much it will sell. The suites and what have you will need a premium product. Having said that the Ricoh has the normal bars and some from Purity brewery with a couple of ales.
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Post by Hobhead on Jun 10, 2021 17:38:19 GMT
It’s not just about what you can get for the cheapest deal, it’s about hitting that sweet spot between cost and demand. I’m not a lager drinker but I’ve never heard people who are complain about any beer more than Carling. If they want to tempt people to spend money at VP rather than the pubs around the ground then Carling won’t cut it. Only one thing matters and that's what the end figures are. If that is with a selection of beers/food then the club I expect will do that. Make no bones about it the club have gone with Carling because they believe that's what will deliver the best profit. And when it's only around 23 days a year to hit that profit then they go with what they can make the most money on per unit. And as I keep saying the majority of Bradford City fans aren't too bothered what the lager/beer is as long as it gets then pissed enough to forget about the shite football. That first sentence is exactly what I’m saying. The cheapest deal doesn’t always equate to the maximum profit which your final sentence confirms. While the majority might not care, if the minority that do is big enough then just bagging the cheapest deal isn’t going to give the club the fattest bottom line. You make the same case yourself about the food on offer and I agree with you. Your argument is that the club could and should partner with local Asian food outlets and offer some proper, different grub instead of the mass produced and standard football offering of burgers, hot dogs and chips. Carling is beer’s equivalent of bland, ubiquitous fast food and isn’t going to tempt anyone who wouldn’t normally partake to change habits. I’m not the best person to hold forth on the merits of lager though and, aside from the fact Carling is the most freely available beer in the UK so isn’t worth changing venues for alone, my only real case is purely anecdotal.
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Post by Hobhead on Jun 10, 2021 17:45:33 GMT
It’s not just about what you can get for the cheapest deal, it’s about hitting that sweet spot between cost and demand. I’m not a lager drinker but I’ve never heard people who are complain about any beer more than Carling. If they want to tempt people to spend money at VP rather than the pubs around the ground then Carling won’t cut it. Be honest, whatever lager is on, once you’re in the ground if you want a pint you’re drinking it. If it’s cold, isn’t flat and doesn’t cost too much it will sell. The suites and what have you will need a premium product. Having said that the Ricoh has the normal bars and some from Purity brewery with a couple of ales. I know everyone likes to sneer at ale drinkers because we’ve been sided in the corner with the oddballs, nonces and hipsters but most of us just want a decent pint and, to labour the food analogy, Bradford and surrounding areas have some great breweries. Instead we get Worthington's. Like Bacon says, not terrible but not great either. It’s not a beer of enough quality to get people to come in early or buy when they wouldn’t normally. All this shit needs considering when we’re talking about maximising revenue and the, ‘serve them slop, they won’t give a fuck’ line doesn’t hold. Especially when you consider the slop drinkers would drink the better ale anyway if indeed they don’t give a fuck what they tip down their necks. I don’t drink at the ground purely because what’s on offer is shite but I could be tempted if there was a decent pint on offer. Looking purely at the bottom line that’s one customer lost and there’s no way I’m alone among both lager and ale drinkers.
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Post by Neshead on Jun 10, 2021 18:01:43 GMT
Only one thing matters and that's what the end figures are. If that is with a selection of beers/food then the club I expect will do that. Make no bones about it the club have gone with Carling because they believe that's what will deliver the best profit. And when it's only around 23 days a year to hit that profit then they go with what they can make the most money on per unit. And as I keep saying the majority of Bradford City fans aren't too bothered what the lager/beer is as long as it gets then pissed enough to forget about the shite football. That first sentence is exactly what I’m saying. The cheapest deal doesn’t always equate to the maximum profit which your final sentence confirms. While the majority might not care, if the minority that do is big enough then just bagging the cheapest deal isn’t going to give the club the fattest bottom line. You make the same case yourself about the food on offer and I agree with you. Your argument is that the club could and should partner with local Asian food outlets and offer some proper, different grub instead of the mass produced and standard football offering of burgers, hot dogs and chips. Carling is beer’s equivalent of bland, ubiquitous fast food and isn’t going to tempt anyone who wouldn’t normally partake to change habits. I’m not the best person to hold forth on the merits of lager though and, aside from the fact Carling is the most freely available beer in the UK so isn’t worth changing venues for alone, my only real case is purely anecdotal. Don't get me wrong i wouldn't drink Carling if there were other lagers or beers on offer but if i was there for a meal in the corporate or just buying from the kiosks then a pint of carling would be fine. I'm not a good example because i don't drink at the football bar the odd pint every so often but i think the market for craft beers and real ales isn't at a football ground. Mainly due to most footie fans having no taste other than to get pissed.
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Post by Hobhead on Jun 10, 2021 18:06:37 GMT
That first sentence is exactly what I’m saying. The cheapest deal doesn’t always equate to the maximum profit which your final sentence confirms. While the majority might not care, if the minority that do is big enough then just bagging the cheapest deal isn’t going to give the club the fattest bottom line. You make the same case yourself about the food on offer and I agree with you. Your argument is that the club could and should partner with local Asian food outlets and offer some proper, different grub instead of the mass produced and standard football offering of burgers, hot dogs and chips. Carling is beer’s equivalent of bland, ubiquitous fast food and isn’t going to tempt anyone who wouldn’t normally partake to change habits. I’m not the best person to hold forth on the merits of lager though and, aside from the fact Carling is the most freely available beer in the UK so isn’t worth changing venues for alone, my only real case is purely anecdotal. Don't get me wrong i wouldn't drink Carling if there were other lagers or beers on offer but if i was there for a meal in the corporate or just buying from the kiosks then a pint of carling would be fine. I'm not a good example because i don't drink at the football bar the odd pint every so often but i think the market for craft beers and real ales isn't at a football ground. Mainly due to most footie fans having no taste other than to get pissed. Honestly, I have no idea what this phrase ‘craft beer’ means and I doubt most other bitter drinkers give a solitary fuck either. The only point is, if you’re serving beer of any kind then cover your bases and if that means buying eighty percent your stock, bland, paint-by-numbers mass produced wank and twenty of something a bit different and local then so be it. Assuming that it doesn’t lessen profit that is but the only way the club will know for sure is if they trial it. I’ve nothing concrete to base this on but I think they might be surprised.
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Post by mikehunt on Jun 10, 2021 18:08:36 GMT
Be honest, whatever lager is on, once you’re in the ground if you want a pint you’re drinking it. If it’s cold, isn’t flat and doesn’t cost too much it will sell. The suites and what have you will need a premium product. Having said that the Ricoh has the normal bars and some from Purity brewery with a couple of ales. I know everyone likes to sneer at ale drinkers because we’ve been sided in the corner with the oddballs, nonces and hipsters but most of us just want a decent pint and, to labour the food analogy, Bradford and surrounding areas have some great breweries. Instead we get Worthington's. Like Bacon says, not terrible but not great either. It’s not a beer of enough quality to get people to come in early or buy when they wouldn’t normally. All this shit needs considering when we’re talking about maximising revenue and the, ‘serve them slop, they won’t give a fuck’ line doesn’t hold. Especially when you consider the slop drinkers would drink the better ale anyway if indeed they don’t give a fuck what they tip down their necks. I don’t drink at the ground purely because what’s on offer is shite but I could be tempted if there was a decent pint on offer. Looking purely at the bottom line that’s one customer lost and there’s no way I’m alone among both lager and ale drinkers. I get what you’re saying, and I like a proper ale too, I brew my own and will got out of my way for a nice ale. Problem is though Carling will sell and keep until the next match. Some Saltaire Blonde or something probably won’t sell as much and keep until it’s gone. With a decent fan zone though they could put some decent beer and food on, get people in the area before and after the match.
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Post by Hobhead on Jun 10, 2021 18:11:18 GMT
That first sentence is exactly what I’m saying. The cheapest deal doesn’t always equate to the maximum profit which your final sentence confirms. While the majority might not care, if the minority that do is big enough then just bagging the cheapest deal isn’t going to give the club the fattest bottom line. You make the same case yourself about the food on offer and I agree with you. Your argument is that the club could and should partner with local Asian food outlets and offer some proper, different grub instead of the mass produced and standard football offering of burgers, hot dogs and chips. Carling is beer’s equivalent of bland, ubiquitous fast food and isn’t going to tempt anyone who wouldn’t normally partake to change habits. I’m not the best person to hold forth on the merits of lager though and, aside from the fact Carling is the most freely available beer in the UK so isn’t worth changing venues for alone, my only real case is purely anecdotal. Don't get me wrong i wouldn't drink Carling if there were other lagers or beers on offer but if i was there for a meal in the corporate or just buying from the kiosks then a pint of carling would be fine. I'm not a good example because i don't drink at the football bar the odd pint every so often but i think the market for craft beers and real ales isn't at a football ground. Mainly due to most footie fans having no taste other than to get pissed. I remember watching a mate of mine take a big, deep glug on a can of Carling before making the usual loud ‘ahhhh’ sound and declaring, ‘you can really taste the chemicals’. He was the type who’d tip petrol down his neck if it got him pissed but there’s no doubt he’d pick any alternative, almost any alternative, if he could over Carling. My point being that even the least discerning drinker wouldn’t mind an alternative to Carling in this one, single instance that does very little to buttress my argument when I think about it.
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Post by Hobhead on Jun 10, 2021 18:13:14 GMT
I know everyone likes to sneer at ale drinkers because we’ve been sided in the corner with the oddballs, nonces and hipsters but most of us just want a decent pint and, to labour the food analogy, Bradford and surrounding areas have some great breweries. Instead we get Worthington's. Like Bacon says, not terrible but not great either. It’s not a beer of enough quality to get people to come in early or buy when they wouldn’t normally. All this shit needs considering when we’re talking about maximising revenue and the, ‘serve them slop, they won’t give a fuck’ line doesn’t hold. Especially when you consider the slop drinkers would drink the better ale anyway if indeed they don’t give a fuck what they tip down their necks. I don’t drink at the ground purely because what’s on offer is shite but I could be tempted if there was a decent pint on offer. Looking purely at the bottom line that’s one customer lost and there’s no way I’m alone among both lager and ale drinkers. I get what you’re saying, and I like a proper ale too, I brew my own and will got out of my way for a nice ale. Problem is though Carling will sell and keep until the next match. Some Saltaire Blonde or something probably won’t sell as much and keep until it’s gone. With a decent fan zone though they could put some decent beer and food on, get people in the area before and after the match. See that’s just the thing: get them in early and keep them in, spending all the while. Carling doesn’t really bring much to the table if that’s the strategy.
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Post by Neshead on Jun 10, 2021 18:18:51 GMT
Don't get me wrong i wouldn't drink Carling if there were other lagers or beers on offer but if i was there for a meal in the corporate or just buying from the kiosks then a pint of carling would be fine. I'm not a good example because i don't drink at the football bar the odd pint every so often but i think the market for craft beers and real ales isn't at a football ground. Mainly due to most footie fans having no taste other than to get pissed. Honestly, I have no idea what this phrase ‘craft beer’ means and I doubt most other bitter drinkers give a solitary fuck either. The only point is, if you’re serving beer of any kind then cover your bases and if that means buying eighty percent your stock, bland, paint-by-numbers mass produced wank and twenty of something a bit different and local then so be it. Assuming that it doesn’t lessen profit that is but the only way the club will know for sure is if they trial it. I’ve nothing concrete to base this on but I think they might be surprised. I'm not against the club doing that. I've just got a good take on how this sort of stuff works at sporting arenas and stuff like Carling or John Smiths gives a better profit per unit sold. I think the real ales and CRAFT BEERS are better left to likes Wildman et al.
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Post by Bacon on Jun 10, 2021 18:21:24 GMT
I won't drink that foreign muck.
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Post by Neshead on Jun 10, 2021 18:24:26 GMT
I get what you’re saying, and I like a proper ale too, I brew my own and will got out of my way for a nice ale. Problem is though Carling will sell and keep until the next match. Some Saltaire Blonde or something probably won’t sell as much and keep until it’s gone. With a decent fan zone though they could put some decent beer and food on, get people in the area before and after the match. See that’s just the thing: get them in early and keep them in, spending all the while. Carling doesn’t really bring much to the table if that’s the strategy. I like the sentiment but i just don't see the demand when you can go to the beehive or North Parade for that sort of thing. I think the food angle is more important especially with such a diverse city like Bradford and with so many food companies in the city its frustrating to see us not try and channel into that market. I honestly have desire whatsoever to eat a fucking pie at the football when i can get a shawarma or a kebab wrap 5 minutes away from the ground.
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Post by Bacon on Jun 10, 2021 18:27:41 GMT
Here's where other sports take the lead, Hunty will concur that at major and minor league baseball you pay an absolute fucking fortune for a beer. But, its not the usual piss and you're having a night out watching your team so you pay it. It's part of the experience and it might not be something that you'd drink usually but you drink it, and probably enjoy it. Same with the food offering, it's expensive but it's a premium experience. Toronto wolfpack did something very similar too, made the stadium a destination for people who liked a craft ale (additionally it was exempt from Ontario's very strict licensing laws). It can be done, just needs to get away from the cheap in, cheap out whilst maximising the profit mindset.
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Post by Hobhead on Jun 10, 2021 18:34:40 GMT
See that’s just the thing: get them in early and keep them in, spending all the while. Carling doesn’t really bring much to the table if that’s the strategy. I like the sentiment but i just don't see the demand when you can go to the beehive or North Parade for that sort of thing. I think the food angle is more important especially with such a diverse city like Bradford and with so many food companies in the city its frustrating to see us not try and channel into that market. I honestly have desire whatsoever to eat a fucking pie at the football when i can get a shawarma or a kebab wrap 5 minutes away from the ground. Pull them in with the food, get them spending on beer while they’re there then. We need to explore all these angles and plumping for Carling doesn’t convince me we’ve done anything other than the obvious.
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Post by Neshead on Jun 10, 2021 18:42:06 GMT
I like the sentiment but i just don't see the demand when you can go to the beehive or North Parade for that sort of thing. I think the food angle is more important especially with such a diverse city like Bradford and with so many food companies in the city its frustrating to see us not try and channel into that market. I honestly have desire whatsoever to eat a fucking pie at the football when i can get a shawarma or a kebab wrap 5 minutes away from the ground. Pull them in with the food, get them spending on beer while they’re there then. We need to explore all these angles and plumping for Carling doesn’t convince me we’ve done anything other than the obvious. If it was our previous regime i could understand the taking of the easy option. But i do think Sparks knows what he is doing and that this is probably the best monetary deal for the club. Because that is what is important above all else. Lets face it its only 23 games a year plus cup games. Best place i've been for hospitality over the last few years was Headingley, the food choice was really good. Had more beers on offer than just Carling but they were all what you would call big brewery drinks such as the genreric lagers and beers.
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Post by mikehunt on Jun 10, 2021 19:33:02 GMT
Here's where other sports take the lead, Hunty will concur that at major and minor league baseball you pay an absolute fucking fortune for a beer. But, its not the usual piss and you're having a night out watching your team so you pay it. It's part of the experience and it might not be something that you'd drink usually but you drink it, and probably enjoy it. Same with the food offering, it's expensive but it's a premium experience. Toronto wolfpack did something very similar too, made the stadium a destination for people who liked a craft ale (additionally it was exempt from Ontario's very strict licensing laws). It can be done, just needs to get away from the cheap in, cheap out whilst maximising the profit mindset. Stuff like baseball, it’s something football can learn from, players signing stuff before the game on the concourse, everything is sponsored, ball hits the window, sound of breaking glass and an advert for window repairs, player injured, advert for Walgreens and so on.. Proper restaurant in the ground as well as your McD’s style stuff. The shop is a proper affair selling loads of stuff, match worn kit, retro kit, the lot. Half time entertainment. It’s a whole different set up. Football could learn from stuff like that and change the offering, going to a game is pretty much the same as when I first started going to City in 1983. You can do the cheap shit, and people will buy it because there is nowt else, but with some imagination you could do a lot more.
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Post by mikehunt on Jun 10, 2021 19:35:10 GMT
Don't get me wrong i wouldn't drink Carling if there were other lagers or beers on offer but if i was there for a meal in the corporate or just buying from the kiosks then a pint of carling would be fine. I'm not a good example because i don't drink at the football bar the odd pint every so often but i think the market for craft beers and real ales isn't at a football ground. Mainly due to most footie fans having no taste other than to get pissed. I remember watching a mate of mine take a big, deep glug on a can of Carling before making the usual loud ‘ahhhh’ sound and declaring, ‘you can really taste the chemicals’. He was the type who’d tip petrol down his neck if it got him pissed but there’s no doubt he’d pick any alternative, almost any alternative, if he could over Carling. My point being that even the least discerning drinker wouldn’t mind an alternative to Carling in this one, single instance that does very little to buttress my argument when I think about it. Bacon and me at Wigan’s Central Park, two pints of Carling, nowt else on,, one tasted of petrol and the other of ketchup. Your mate would have been well away.
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Post by Neshead on Jun 10, 2021 20:21:30 GMT
I remember watching a mate of mine take a big, deep glug on a can of Carling before making the usual loud ‘ahhhh’ sound and declaring, ‘you can really taste the chemicals’. He was the type who’d tip petrol down his neck if it got him pissed but there’s no doubt he’d pick any alternative, almost any alternative, if he could over Carling. My point being that even the least discerning drinker wouldn’t mind an alternative to Carling in this one, single instance that does very little to buttress my argument when I think about it. Bacon and me at Wigan’s Central Park, two pints of Carling, nowt else on,, one tasted of petrol and the other of ketchup. Your mate would have been well away. Spent many an evening watching Rugby at Central Park. The place was a dump but had an aura about it around the late eighties early nineties. Unbelievable atmosphere.
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